Education Based Marketing

We are a society of information junkies. We thirst for information every single day. When we consider our own buying habits, where do we go? If it is a big item we might go to Consumer Reports or search for information online. We will certainly go to Google or Yahoo and search for whatever it is we want.

One of the very best examples of "Education Based Marketing" is seen at http://www.askthebuilder.com . That web site is packed full of information on the how to's of home improvement. People gravitate to vendors who supply the greatest amount of information.

A Simple Example:

If we were going to buy a pizza and we were standing right in front of two identical pizzerias, side by side, and one of them had a big sign in the window that read: "FREE Pizza Recipe Book," which one we would walk into first? We would probably all be interested in what ingredients are in the pizza and how the pizza is made.

What comes into play here? First of all we probably would never see two pizzerias side by side and we will more than likely NEVER see a pizzeria owner "divulge any secrets." The fact is, not very many people are going to ever try and make a pizza at home and it will certainly never taste the same as it does when you buy if from your favorite pizza vendor. The pizza vendor could have a business card with his web site address taped to the box with instructions on how to claim your free "Pizza Recipe Ebook." Of course there are "More Coupons" inside the ebook.

Many restaurant owners do not have much time to spend online. If the owner just had a printed recipe every week, (with his next week's coupon on the other side) he would create a customer loyalty and a following. All of his customers would look forward to the next recipe and would have to come into the restaurant to get it.

Most of us that have an e-mail address have bought something online or subscribed to an e-mail invitation for "specials" that the vendor offers. When we get their e-mail, all it includes is the items that they are selling and often times it is quickly deleted. If we were to buy something from the local craft store and they asked for our e-mail address and said: "We will be happy to send you the free" how to project of the month, "along with some coupons. up? Most likely we would if we had an interest in crafts. Of course that e-mail is going to include the "Special of the Month!" We might just head right back to the craft store to grab the new set of paint brushes that are on sale.

Yes, we are playing in the digital age. That brings up the power of educational ebook marketing. Ebooks are being made all the time and distributed freely all over the Internet. Along with the free information is an opportunity to purchase the vendor's products or services. Ebooks are easy to make or easy to have made for you. A simple example of ebook marketing is seen at: http://www.investigate.net The vendor gives away a free ebook that is useful for locating unclaimed funds held by the states. In it, there is an opportunity to buy unlimited access to public databases. Someone who uses the ebook can access it over and over without ever buying a thing. However, if that customer ever needs to find someone or find some secret public record, where are they going to go?

The salesman or woman who sells to business owners can be a welcome sight if he or she always shows up armed with some written information or "little known secret" about that particular owner's business or industry. That information is always given freely without any expectation of a sale resulting from it. In addition, if the salesman or woman took the time to send a one page piece of mail to all of his customers every month with the "Idea of ​​the Month" on how to increase sales, (along with a business card) who do you think the business owner would want to buy from?

The mission is simple. Educate your customer every chance you get. Provide the most valuable information you can to your customers. Continue to educate your customer the best way you know how and you will develop a customer loyalty that is worth its weight in gold.

Hard Thick Toenails Treatment – Prevention and Causes

Thick toenails are often the result of a toenail fungus. In some cases however toenails can thicken due to wearing tight shoes.

Some of the symptoms of toenail fungus include thickening of the nail, discoloration of the nail, brittleness resulting in crumbling, fogging of the nail, and spots. You may also smell a slight stench coming from under the nail. Often but not always you may feel a slight pain while putting weight on the infected toe.

Causes

Fungus can be caused by a few different things. Its important to understand the causes of toenail fungal infection in order to prevent it from coming back.

Moist public areas such as public pools, gyms, and locker rooms are the perfect breeding ground for fungus and can easily be spread. Make sure you always wear sandals around these places whenever possible. This will significantly reduce your risks.

Also important is to always make sure your shoes have dried out since your last use. Never wear sweaty sneakers left from yesterday. Equally important in preventing thickening of the nails and toenail fungus is making sure your shoes aren’t too tight fitting. Try to wear moisture absorbent socks. This will take moisture of the toes and decrease risks.

Treatments

In addition to taking good preventative measures you’ll need a remedy to treat your current fungus. Most treatments by themselves are ineffective. Prescription drugs that are ingested are dangerous and should be avoided. Not only do they attempt to treat your fungus but they also do serious damage to your liver and kidneys. In extreme cases this can result in liver failure resulting in death.

The best method I found for treating toenail fungus was by soaking my nails in hot water and then gently removing a thin layer of my infected nail with a file. I then applied a white vinegar and dark beer soak for about 30 minutes per treatment twice a day. After this I applied a natural treatment.

The Importance Of Jewelries

It is interesting to note that almost all people use a form of jewelry to add appeal to his or her appearance. It would make a person wonder what the importance of having jewelries is.

Jewelry is a piece of adornment that one uses. It may be in the form of necklaces, earrings, rings or bracelet. Brooch is also a form of jewelry. Its value depends on how it is created and from what materials. Jewelries made from gold and precious gemstones like diamond, ruby ​​and emerald has greater value than those made of silver and shells. Each person's preference on the type of jewelry depends on the material, the symbol and the artistic quality.

Humans cited as far back as 6 to 7 million years ago. This was a recent discovery made on a skull in Central Africa. Most likely, jewelries have been around as far back.

Early discoveries found that jewelries during the ancient times were in the form of teeth, bones, stones and wood bore on human parts of the bodies. They even used this to fast clothes and as hair accessories. Nowadays, jewelries are only for beautification purposes.

Most of the time, when you see someone adorned with several jewelries you would conclude that he or she is a wealthy person. This is normal because jewelry has great value and not everyone can afford it. Even in different cultures, jewelry is their status symbol.

The value being so great, jewelries are used either as a symbolic form of good intent or simply to show the family's financial status as a form of dowry on weddings. It is also used for business trading.

Pins, buckles, belts and handbags are not considered jewelry rather they are called accessories.

Nowadays, most people use jewelry to enhance one's appearance. To be able to wear one may give a sense of financial achievement and pride. Whatever the reason is, wearing jewelry adds beauty to every person.

Video Professor

Video Professor Review

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With interactive lessons, many find themselves learning sooner than they have with other programs – which they spent hundreds of dollars, and hours upon hours of study on. Now, the courses are available on the internet, so even those with the most basic of internet skill are able to learn with ease, on their own schedule, through the use of the convenient internet applications that demonstrate examples and teach lessons as each tutorial evolves.

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